OUR STORY
Luxury from the Land. Grit in Every Drop.
IMERY Tequila was built from nothing but pride, vision, and legacy. It is not a celebrity’s side hustle or a corporate product masked in culture. It was born in the agave fields of San Juanito Escobedo, Jalisco, a humble town with big spirit. It is where the founder’s family is from. This is where our story begins. In the red earth, under the Jalisco sun, surrounded by tradition, struggle, and spirit.
More Than Tequila, It Is A Brand
IMERY is more than a name- it is an inheritance.
Drawn from our founder’s maternal maiden name, IMERY holds the grace of generations- a surname spoken with conviction, now etched into glass. There’s a softness to it. A weight. Like names found handwritten in family ledgers or stitched into the lining of heirlooms. It does not announce itself. It lingers.
There is no translation- only feeling.
IMERY is timeless by nature. A name that could have existed a hundred years ago, or a hundred years from now. It belongs not to trend, but to a lineage. To something quietly enduring. The kind of name you sip slowly. The kind that carries meaning before you even know the story.
When spoken, it feels familiar. When held, it feels lasting. When poured, it becomes part of the moment.
This is IMERY. A name born in the highlands. Rooted in family. Destined to dream.
The Logo: A Mark of Respect
The IMERY logo is clean, sharp, and deliberate. The bold name font reflects timeless elegance– while the edges echo the raw strength of the agave fields. It is a mark of trust and taste. You will find it stamped on every cap, embroidered into every hat, and worn with quiet pride by those who believe.
The Bear: Osa
Osa watches over this brand- steady and silent. Inspired by the founder’s Australian Cattle Dog, Osa means she-bear in Spanish. She is the spirit woven into our story. Fierce and intuitive. Loyal beyond words. She is the instinct behind every bold step and the calm behind every storm. You will find her presence in the mark we leave behind- steady, strong, and quietly wild.
The Spirit: Built from Within
IMERY was not rushed into existence. It was shaped over time- in the quiet spaces between generations, in the weight of unspoken stories, in the stillness of knowing who you are.
Founded by an immigrant who walked between two worlds. It honors the old ways without limitation. Because legacy is not inherited. It is made.
This is IMERY. A name that lingers. A spirit that stays. The People’s Tequila.
OUR TEQUILA
IMERY BLANCO
IMERY REPOSADO
IMERY AÑEJO
